AB de Villiers launches mobile app to connect with his fans.

Published 04/08/2017, 12:50 AM EDT

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South African cricket star AB de Villiers, who has a large fan base across the globe, has now launched a new app named “AB17” to connect directly with his fans. Popularly known as ‘Mr.360’ for playing the shots in every sector of the field, Ab De Villiers came into limelight for his unorthodox cricketing shots, acrobatic fielding and hard hitting abilities. The South African wicket keeper batsman had decent IPL seasons for Delhi Daredevils but his cricketing skills caught sight of the viewers after joining the Royal Challengers Bangalore side. Through his peculiar shots and entertaining strike rate, he has owned a huge fan base in India. Displaying the same at international cricket, Ab De Villiers has now fans over a large area of the globe. His 31 ball century against the West Indies was a treat for his fans to cherish.

via Imago

In order to directly connect with his fans AB has now launched an app that will run on both Android and Apple platforms. The app will let his fans know about the personal and cricketing life that cannot be captured by cameras. His app(AB17) will provide an interactive base to speak with him. The app has co-partnered with US based technology company FanHero. Speaking about the app, Ab said,” I have been looking for a way to engage on a more authentic level with my fans across the world and I believe that my app – AB 17 — would be the perfect way to do so. It will be my life in a bundle, something that I haven’t been able to get across on traditional social media. The idea is to give the fans an idea of what it’s like to be an international cricketer playing the whole year round, and what it takes to get there. The app is an electronic open book and I hope fans will truly appreciate the insights I share with them, from off and on the field and on and off season.”

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Written by:

Jonil Shah

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