Reubyn Coutinho

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About The Author

Reubyn Coutinho is a Senior Lead Editor at EssentiallySports. This Mass Communication major analyzes reader metrics and studies competitors to craft, adapt, and uphold EssentiallySports's editorial guidelines. In four years at EssentiallySports, he has trained/mentored over 80 journalists, founded and led the content enhancement team, made data-driven changes to article formats, created guidelines for unique content offerings to appeal to the American sports fan, overseen the transition from a sports blog to a sports news website, introduced an editorial feedback loop. As a reporter, Reubyn has filed 1,000+ articles across WWE, UFC, F1, Tennis, Boxing, NFL, and NBA. He has interviewed former UFC champions, Demetrious Johnson and Miesha Tate. Away from the desk, Reubyn, a cinephile, is a film critic and editor with Netflix Junkie and other websites.

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