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“Still Can’t Believe It”: Logan Paul Makes His Brand’s Presence Felt at UFC 285 Weigh-Ins

Published 03/04/2023, 6:45 AM EST

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A month back, on the ‘ImPaulsive’ Podcast, Logan Paul disclosed the news of ‘Prime’ becoming the official sports drink of the UFC. With excitement in his voice, ‘The Maverick’ spoke about how Prime would be “on the ring”, “in the corners”, and “at the weigh-ins”. True to his words, ‘Prime’ was at full display at UFC 284: Makhachev vs. Volkanovski. What made it more exciting was the fact that the UFC was an organization that Logan Paul grew up watching. As Paul said, “An organization I have been watching since I was a child, and the fact that we are now fueling. And partner with them is mind-blowing to me.”

‘Prime’ is now back at the UFC 285: Jon Jones vs. Ciryl Gane event and Logan Paul just can’t believe it. Jon Jones was one of the fighters Paul grew up watching. Therefore, the display of ‘Prime’ when Jones showed up at the weigh-ins overwhelmed ‘The Maverick’. Thus, Paul took to Instagram, and in one of his Stories, said, “Still can’t believe it…”

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Logan Paul narrated unreal feeling at the thought of Prime in the UFC

After ‘Prime’ made a deal with the UFC, Logan Paul expressed utmost joy on the ‘ImPaulsive’ podcast. He branded the incident as “the coolest thing” in his life. In his opinion, a deal with the UFC is among “the top three accomplishments” he has ever done. ‘The Maverick’ said, “I’m proud to announce Prime is the official sports drink of the UFC. This is the coolest thing of my life, I’m not kidding. Probably, the top three accomplishments I’ve ever done.”

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Undoubtedly, Paul took massive pride in engaging with “one of the biggest global fight organizations in the world”. “We’re gonna be in the corners, we’re gonna be on the ring, we’re going to be at the weigh-ins. And you’re gonna see our commercials during the events. It’s insane. Keep an eye out for Prime x UFC,” Paul added by saying.

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Paul is currently living his dream. To have the ad of ‘Prime’ right in front of Jon Jones meant everything to ‘The Maverick’. What do you have to say about Prime at UFC 285? Let us know in the comments.

Watch This Story – Logan Paul’s Greatest Award Wins And Nominations

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Written by:

Samrat Sardar

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Samrat Sardar is a Boxing writer at EssentiallySports and is currently a postgraduate student of English literature. A diligent journalist; he has been writing since his high school days, and possesses work experience as a commercial writer for companies such as WordsKraft among others. Samrat believes he fell in love with boxing the day he watched Vasiliy Lomachenko share the ring with Guillermo Rigondeaux.
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Edited by:

Shibu Immanuel