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$3.3 Billion F1 Tycoon Bernie Ecclestone Gets Real About His Glamorous Life in the Swinging Sixties

Published 01/08/2023, 7:10 AM EST

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Bernie Ecclestone has been one of the senior figures in the history of F1. Despite his short-lived racing career, Bernie was passionate about motorsport and thus got involved with F1 management. While he was part of the Constructors’ Association, Ecclestone also built his business empire as well. In a hectic lifestyle, he did not have time to enjoy life as others did in the 1960s and 70s.

As per Daily Star UK, in his latest docu-series “Lucky!”, Ecclestone got real about his glamorous lifestyle of the sixties. He stated, “The 60s, back in London, it was a swinging city for sure. I didn’t swing at all, I was trying to do any deals I could to make a few dollars. I had another business, which was a proper car showroom.”

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While Bernie did not clarify the “swinging” terminology; it was understandable that he did not get to enjoy his life as much. For Ecclestone, he found his glamor and fame with his amazing dealings and business acumen in F1.

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The British tycoon worth $3.3 billion, has been known for his dictatorial leadership at the pinnacle of motorsport. Although, this controversial style of leadership arguably allowed him to keep things in control in Formula 1. Be it broadcasting deals, team entries, drivers, or expansion into new territories, Bernie seamlessly managed everything.

Recently, it has not been the best of times for the 92-year-old F1 veteran. Ecclestone has got himself stuck in an alleged fraud case worth $475 million. Nonetheless, this may have probably led Bernie to avoid any further controversies with his annual F1 cartoon Christmas cards in 2022.

The famous Christmas Cards of Bernie Ecclestone

While Bernie Ecclestone may not have enjoyed being lively and swinging back in the day; he surely gave a lot of entertainment to the F1 world. One part of this entertainment was his ironic cartoons about F1 themes every year on his Christmas cards.

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As per the Telegraph, back in 2007, Bernie poked fun at the McLaren-Ferrari Spygate scandal. The card showcases how McLaren is trying to deny the Ferrari secrets. Meanwhile, in 2008 Ecclestone dared at being humorous with the Crashgate scandal. This card showed Max Mosley beating Renault boss Flavio Briatore on his butt.

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The 2010 season’s amazing title fight also got the best out of Ecclestone’s parodies. He put out a cartoon of Christian Horner trying to decide the title contender between Sebastian Vettel and Mark Webber. The Red Bull duo had crashed in Istanbul that year, showing animosity as both challenged for the world title.

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The 2012 card is also a classic one that featured Lewis Hamilton‘s masterstroke move from McLaren to Mercedes. It showed Lewis deserting the McLaren car in the middle of the track and rushing into the Mercedes. It certainly made his career, while arguably putting McLaren on a downward slope.

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WATCH THIS STORY: 5 Breathtaking wins of Lewis Hamilton’s F1 career

Ecclestone may not have been the most lively person at his young age. Nevertheless, he fully enjoyed his passion for motorsport. In almost 5 decades of involvement with F1 and his business, the happiness he may have received is eternal in his mind over the occasional temporary “swinging” joy.

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Written by:

Aishwary Gaonkar

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Aishwary Gaonkar is an F1 Author at EssentiallySports. Having completed his postgrad, he has set out to venture into the world of Sports Journalism. He is an ardent fan of F1 and has been following the most prestigious form of motor racing for over a decade now.
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