ONE Championship #1 in Facebook Organic Viewership Among Global Sports Properties in 2021
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ONE Championship achieved another remarkable milestone in 2021, this time besting over 5,000 sports properties for organic video views on Facebook.
The world’s largest martial arts organization closed out its calendar year with 8.84 billion organic views, almost a billion clear of World Wrestling Entertainment (WWE), which raked in 7.92 billion. The International Cricket Council (ICC) came third with 2.61 billion views.
ONE took the top spot despite an average of 10.79 posts per day, which is lower than WWE (13.34) and ICC (18.88).
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ONE Chairman and CEO Chatri Sityodtong expressed his delight and gratitude for this development. The self-made entrepreneur and lifelong martial artist had a special message to the fans and ONE’s dedicated team for attaining this milestone.
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“It is an honor to be recognized as the #1 sports property in the world in Facebook organic video views in 2021,” Sityodtong stated.
“Once again, we could not have achieved this feat without the greatest fans in the world and our superstar team at ONE Championship.”
ONE Championship aims to reach even greater heights in 2022
These stats proved that 2021 was another excellent year for The Home of Martial Arts, which brought top-notch combat sports to a broader audience. However, Sityodtong is confident that ONE can reach new peaks this year.
“While this data represents a great milestone, we are poised to reach even greater heights in 2022,” he shared.
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ONE outclassed other established sports organizations like Formula 1, National Basketball Association, Major League Soccer, Bundesliga, NASCAR, and MotoGP, to name a few.
MMA organizations UFC and Bellator MMA ended 2021 with a combined organic view of 1.765 billion – less than a quarter of what ONE had achieved over twelve months.
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ONE ended the year with 24 events that featured countless memorable moments, including the crowning of new world champions. There were also exciting pocket tournaments such as the ONE Women’s Atomweight World Grand Prix and the ONE Featherweight Kickboxing World Grand Prix.
The organization has bigger plans for 2022 and has already lined up blockbuster events for Q1. The biggest spectacle is ONE X, the organization’s tenth-anniversary event on Saturday, 26 March.
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