Conor McGregor is one of the biggest names in pop culture as a whole. He is easily the biggest box office draw in UFC history, mainly due to his genuine mainstream appeal. His charismatic and brash nature, coupled with his skills inside the cage had the UFC marketing machine swirling. ‘The Notorious’ is one of the biggest active stars in combat sports period.

One of the most coveted periods of Conor’s career came from 2015 to 2016 where he catapulted himself to superstardom after his wins over Jose Aldo and a pair of Nate Diaz fights. While the Khabib Nurmagomedov and Floyd Mayweather bouts came later, the last Diaz fight was essentially the watershed moment of Conor’s star actually exploding all over the world.

This period was covered in his 2017 documentary ‘Notorious’. While it has been widely available on Netflix in most regions, some countries are still waiting for it. As Conor himself confirmed, the documentary is officially on Netflix Italy.

While the appeal for MMA as an individual sport may not be sky-high in Italy, the demand for a star like Conor would be. Even casual Italian fight fans can watch this documentary and get an inside look at Conor McGregor‘s rise to fame and stardom.

Conor McGregor: A superstar like no other?

Combat sports hasn’t seen anything like him before. He is provocative, brash, and a whole lot of bad things. But the one thing he indisputably is a good seller. His cards regularly sell out and that is because the demand to see anything Conor related is so high.

‘The Notorious’ got over a million buys to face Donald ‘Cowboy’ Cerrone when Cowboy was on a three-fight losing streak. That wasn’t even a high-profile affair, and it still easily broke a million buys. This sort of star value or power is just non-existent in most other sports.

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The release of ‘Notorious’ in Italy is further proof of Conor’s expanding portfolio across the world. More people will become familiar with his story, which will in turn make him an even better seller. It is a cycle, and Conor is clearly running it as well as anyone could.