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Luxury Wellness Accessory, Whose Benefits Have Been Backed by LeBron James, Is Creating a New Wave Despite Its Cost

Published 11/22/2022, 11:10 AM EST

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USA Today via Reuters

Los Angeles Lakers superstar LeBron James is considered one of the fittest athletes in the world. At 37 years of age, James is still producing at a very high level. Father time, though, is finally catching up to him. James has been cognizant of his age and the toll it takes on his body. Many of us are aware of NBA players taking ice baths after a game or workout. However, players are now turning to cryotherapy. Including 4x Championship winner, LeBron James. 

In whole-body cryotherapy, the participant stands in a chamber that is then filled with dry ice, dropping the temperatures down to -200 degrees Fahrenheit. 

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LeBron James uses cryotherapy to stay in shape

James has been trying to peruse the benefits of whole-body cryotherapy(WBC). Hospitality entrepreneur Tim Grant is set to release his version of whole-body cryotherapy as soon as next year. Cryotherapy has a ton of positives to it. It reduces the time to recover from injury, decreases spasms, improves ranges of motion, and more.

USA Today via Reuters

This is ideal for NBA players since they often have to deal with sore muscles while playing an 82-game-long NBA season. The Dallas Mavericks gave props to cryotherapy for their 2011 NBA championship, since the team consisted of relatively older players.

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Even Tim Grant said, “They help with recovery to better perform the next day. More recently, I’ve been doing it to promote immune and nervous system response, as well as control. It’s to de-stress.”

However, the cost to install this setup at home can rack up a bill of up to $19,000. But Grant is planning to revolutionize the cryotherapy industry with his design and price for the gadget. Grant is planning to hit the market with his product at 4,995 pounds which comes up to roughly $6,000.

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Other fans of cryotherapy

LeBron James and Jack Dorsey have both spoken very highly of the benefits that come from ice baths. Many other NBA players like Stephen Curry, Karl-Anthony Towns, Ben Simmons, and D’Angelo Russell are a few more names who are fans of cryotherapy.

LeBron James spends about $1.5 million every year on his physique to stay in shape and perform at the highest level. So, for a superstar like James to back this up means it does hold some truth to it.

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Watch This Story – Michael Jordan, Kobe Bryant, LeBron James, and other NBA stars in their childhood

Nowadays, ice baths have become a common occurrence for NBA players post-game or after their workout. And with so many teams taking up this idea, it will only grow to gain more popularity among other sports as well.

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Written by:

Abhishek Dhariwal

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Abhishek Dhariwal is an NBA writer for EssentiallySports. He earned his bachelor's degree in English Honors from St. Xavier's College and his master's degree in Journalism and Mass Communication from AAFT School of Mass Communication and Journalism.
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Edited by:

Jayant Chhabra