Fans identify clubs according to their start eleven. Some of them love their playing philosophy. Some love soccer jerseys. Many teams don some of the best clothing apparel there is to offer. Shirt sales are critical for a club to sustain its finances, and a celebrity wearing its jersey attracts eyeballs. Well, this happened when American socialite Kim Kardashian wore an AS Roma 1997/98 soccer kit recently.

The retro Roma jersey is one of the club’s iconic shirts. Although they finished fourth that year, Roma is one of the most respected clubs in the world. The club’s crest features a she-wolf, a reference to the founding myth of Rome. When a celebrity like Kim wore that jersey, people would step back and take notice. And boy, it went viral!

Kim Kardashian brings down the internet after donning Roma Jersey!

She reportedly wore the jersey when she witnessed her daughter North West playing a basketball game. After this, several reports came in that Francesco Totti’s former soccer club is being searched all over the internet. Previously, she also wore a PSG jersey that drew similar attention. The fashion world probably works strangely because the jersey looked good. 

Diving deeper into how the club profited from this move, CasinoBonusCA.com revealed a much larger audience searched about Roma while taking an average of the last seven days. They said the number is 2894 percent. Google search data reported a 2.3 million increase in search volume for the Italian club. She was spotted walking with basketball player Tristan Thompson.

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As for the club’s situation in the league, Roma currently lies sixth in the Serie-A table, and manager Jose Mourinho has not replicated his previous success. The Italian League struggles with marketing, and Kim’s involuntary ramp walk might help the club draw more interest. It’s not the first time Roma came to the news for their iconic jersey. 

Paulo Dybala breaks the Serie A soccer jersey record!

When Mourinho brought in Paulo Dybala, The Sun reported it broke the jersey sales record of Cristiano Ronaldo when Juventus signed him. Jersey sales are essential for the club to sustain itself at a high level. Apart from the match day income they receive, jerseys amount to putting up a lot of numbers for the clubs. We can understand it when Cristiano Ronaldo came to Manchester United. 

Although the love affair was extinguished soon, Ronaldo reportedly sold more than $219 million in sales. It helped United to cover the $15 million they paid to bring him back to Old Trafford. Therefore, jersey sales are necessary, and Kim Kardashian probably pitched the club to a global audience. 

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