Roger Federer vs Serena Williams : Who has earned the most out of endorsements?

15 March, 2023

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Let us compare the difference between their endorsements and find out who comes on top!

While both Roger Federer and Serena Williams are incredibly successful athletes and have lucrative endorsement deals.


Roger Federer's endorsements.

Federer has had endorsement deals with companies such as Nike, Rolex, Mercedes-Benz, Credit Suisse, and Uniqlo, among others.




serena williams' endorsements.

Williams has had endorsement deals with companies such as Nike, Wilson, Gatorade, Beats by Dre, and JPMorgan Chase, among others.




where does federer get most of his money from?

Federer's main endorsement is with the Japanese clothing brand Uniqlo. In 2018, Federer signed a 10-year deal with Uniqlo worth $300 million, which is one of the biggest endorsement deals in sports history.




WHERE DOES Williams GET MOST OF Her money FROM?

Serena's main endorsement is with Nike, Serena has been associated with Nike for most of her career, and she has been a significant part of their marketing campaigns. In 2021, she signed a lifetime endorsement deal with the brand, which makes her one of the most valuable athletes sponsored by Nike.




roger federer's prize money on-court.

Roger Federer has earned $130,578,682 in prize money during his professional tennis career. This is a record-breaking amount and is the highest total prize money ever earned by a male tennis player.




serena williams' prize money on-court.

Serena Williams had earned $94,236,173 in prize money during her professional tennis career. This is the highest total prize money ever earned by a female tennis player and is the third-highest total prize money ever earned by a tennis player (male or female).




SO who comes out on top?

Roger Federer was ranked higher than Serena Williams, with Federer earning $90 million in endorsements and Williams earning $32 million.

According to Forbes' list of the world's highest-paid athletes in 2021,

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