From DC Comics to Lamborghini: The Biggest eSports Deals In 2021

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The esports industry is now working along with commercial sponsors as they faced tough times during the pandemic. Let's get to know about the biggest deals which have revolutionized the industry. [{ "selector": ".hdkpm-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-2.76em)", "opacity": 1}, {"offset": 1, "transform": "translateY(434)", "opacity": 1} ] }, { "selector": ".xudqy-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-2.76em)", "opacity": 1}, {"offset": 1, "transform": "translateY(77)", "opacity": 1} ] }, { "selector": ".cytqh-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Rocket League car sponsorships

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The developer of Rocket League, Psyonix joined hands with the renowned car manufacturer Lamborghini in April 2021. And right after this, Psyonix doubled down on its approach, collaborating with another top car manufacturer BMW.

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FaZe Clan with DC Comics in eSports

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FaZe Clan commercially partnered with DC comics. This happened back in September 2021. With this partnership, DC Comics is now working on a special comic book, especially made for FaZe Clan content creators, which will portray them as superheroes.

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Team Liquid with Alienware

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The team, which is widely known for their performances in Valorant, now has a 10-year extension deal with Alienware.

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ESL and Intel

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This was among the most important deals of 2021. The deal between ESL and Intel is an ongoing partnership with tech giant Intel for 20 years.

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TSM and FTX

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Cryptocurrency has surfaced a lot now and with that the partnership between TSM and FTX has also been a great venture in the gaming industry. FTX is a cryptocurrency exchange and they have had a $210 million partnership.

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