Lewis Hamilton is a seven-time world champion in formula one. He hails from the United kingdom. He is an influential figure in the world of sports. BUT DURING A 2008 SPONSORSHIP EVENT, HAMILTON GOT INVOLVED A LOT OF BACKLASH FOR HIS APPEARANCE. LET'SFIND OUT THE REASON BEHIND THE CONTROVERSY
Max
Lewis Hamilton joined the McLaren-Mercedes team in 2007 and was there till the end of the 2012 season.
Lewis Hamilton was hoisted in the air on wires portraying the Greek God Apollo in the promotional event for Vodafone in Istanbul in 2008.
Lewis Hamilton was wearing the McLaren suit and was acting out the fight scene. "Dressed in his logoed race driving suit, he looked less like a majestic Apollo than a cross between Peter Pan and an astronaut." said the Times criticising Hamilton
Lewis Hamilton stated,"I thought it was really not cool. I just turned up and got on with what I've been told to do. Now I've seen the footage and it's one of the worst things I've ever seen. At the end of the day, I have a cool image and things like that don't help."
Lewis Hamilton joined Mercedes at the start of the 2013 season and has done less showy promotional events since