To be at peak performance, I need nine and a half hours of sleep.
Rory Mcilroy
Active body needs active sleep
Phil Mickelson faces a massive setback as a result of the LIV Golf Series ruling.
At the age of 53, Phil Mickelson is a highly recognizable figure in golf, with six major championship wins solidifying his legendary status. His popularity played a crucial role in LIV Golf's establishment, as his decision to join the breakaway league garnered widespread attention and prompted others to reassess their involvement. Regrettably, this move has had substantial repercussions for Mickelson, impacting both his professional and personal life.
Which organizations have opted to break company with Phil Mickelson?
Despite being a sought-after brand ambassador, Phil Mickelson lost several major multinational sponsors, including Amstel, KPMG, Workday, and Callaway, after joining LIV Golf. Mickelson's defense of the Saudi Arabian government's human rights record led the first three companies to terminate their contracts. Additionally, Topgolf Callaway decided to "pause" their association with Mickelson, casting doubt on his future with the brand.
The irony of financial gains amidst sponsorship losses
Despite losing sponsors worth a staggering $153 billion, Phil Mickelson secured a lucrative $200 million deal through the LIV Golf Series, catapulting him to seventh place on Forbes' list of highest-paid athletes worldwide. While the financial gains are undeniable, the irony lies in Mickelson's compromised sponsorship prospects, putting his longstanding brand partnerships at risk.
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