28 th june 2023

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Despite His $200,000,000 Money Over Legacy Deal, Phil Mickelson Still at Loss Behest to $153 Billion Giants

The recently announced merger between the PGA TOUR and the LIV Golf Series has sparked a whirlwind of emotions among fans. While the merger aims to bring the two factions together, there is still a lingering animosity towards those who defected to LIV, particularly Phil Mickelson.

The recently announced merger between the PGA TOUR and the LIV Golf Series has sparked a whirlwind of emotions among fans. While the merger aims to bring the two factions together, there is still a lingering animosity towards those who defected to LIV, particularly Phil Mickelson.

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Phil Mickelson faces a massive setback as a result of the LIV Golf Series ruling.

At the age of 53, Phil Mickelson is a highly recognizable figure in golf, with six major championship wins solidifying his legendary status. His popularity played a crucial role in LIV Golf's establishment, as his decision to join the breakaway league garnered widespread attention and prompted others to reassess their involvement. Regrettably, this move has had substantial repercussions for Mickelson, impacting both his professional and personal life.


Which organizations have opted to break company with Phil Mickelson?

Despite being a sought-after brand ambassador, Phil Mickelson lost several major multinational sponsors, including Amstel, KPMG, Workday, and Callaway, after joining LIV Golf. Mickelson's defense of the Saudi Arabian government's human rights record led the first three companies to terminate their contracts. Additionally, Topgolf Callaway decided to "pause" their association with Mickelson, casting doubt on his future with the brand.


The irony of financial gains amidst sponsorship losses

Despite losing sponsors worth a staggering $153 billion, Phil Mickelson secured a lucrative $200 million deal through the LIV Golf Series, catapulting him to seventh place on Forbes' list of highest-paid athletes worldwide. While the financial gains are undeniable, the irony lies in Mickelson's compromised sponsorship prospects, putting his longstanding brand partnerships at risk.

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