Despite His $500M Relationship With Nike, Tiger Woods Once Left Them Biting the Dust With a Genius Move

Tiger Woods' long-standing relationship with Nike is filled with monumental moments and strategic decisions. One particular move by Woods significantly shifted the dynamics of this partnership, underscoring his business acumen.

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 Video Game Rights Clash

Initially, Nike Had Control Over The Video Game Rights In Their Contract With Woods, Notably The Tiger Woods PGA Tour 2005. This Arrangement Meant A Significant Share Of The Profits From The Successful Game Went To Nike. However, Woods was Not Content With This Arrangement, Leading To A Pivotal Change.

Reclaiming Control

In a smart renegotiation move, Woods altered the clause related to video game rights in his contract with Nike. By 2004, he successfully removed Nike's control over these rights, ensuring all profits from subsequent games released in his name would belong solely to him, enhancing his financial gains.

Nike's Decline in Golf Equipment

Despite the success of their association with the 15x Major champion, Nike struggled in the golf equipment sector. Unable to compete with established brands, they eventually shut down this division in 2016. Phil Knight, Nike's co-founder, complained about their consistent losses in this area, even with Woods as their ambassador.

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