The pros from different sports collaborated in 2009 for a campaign launched by Gillette. In April 2009, the brand launched “The Walk of Gillette.” Woods was rocking the commercial in 70s style along with Jeter and Federer.
In the video, the athletes walked straight out of a salon, clean-shaven, slaying on the song, ‘Staying Alive.’ They were dressed in red shirts, black trousers, and black leather jackets. The fabulous clothes were in contrast with accessories like a small neck piece and a nice pair of shoes.
The featured sports icon carried themselves confidently, followed by showing off their respective sports. Even though they were rocking to the song’s beats, their personalities reflected their overall success and charisma. However, it proved that these athletes can not only play well but can act well too.
This ad proved to be a special treat for the fans of the athletes. However, the collaboration was epic, given that the three famous sports persons were simultaneously together in the same frame. Fans loved the ad, and the initiative of pushing people to register and win a free fusion razor was successful.
In the late 1990s, Tiger Woods emerged as a star golfer. He signed many endorsement deals and was part of many ads. The brands’ ads in which he has featured till date include Buick SUV, Gillette, American Express, Nike, Accenture, Rolex, to name a few.