Kyle Busch Brings In Another Sponsor for Richard Childress Racing
The New Year Brings New Partnerships In The World Of NASCAR. The Spotlight Is On Kyle Busch And His #8 Team At Richard Childress Racing, Who Have Just Inked A Deal With A Surprising New Sponsor.
Luxco, a renowned liquor manufacturer, has joined forces with Richard Childress Racing. Known for popular brands like Everclear and Rebel Bourbon, Luxco will sponsor the #8 car in multiple races for the 2024 and 2025 seasons. The Rebel Bourbon brand will make its debut at the Richmond spring race on March 31.
A Fresh Look for the #8 Car
The #8 car is set to sport a fresh new look, fully decked out in Rebel Bourbon branding for select races. Even Kyle Busch's race attire will mirror the company's colors, making for a striking presence on the track.
A Perfect Fit
Philip Lux, Rebel Bourbon Brand Manager, Expressed His Excitement About The Partnership, Stating, “We Wanted A Team Who Does Their Own Thing And Embodies The Essence Of Our Brand.” This Partnership Is Not Just About Logos; It's About A Shared Spirit And Attitude That's Sure To Resonate With Fans.