Kyle Larson Opens Up Charters for High Limit Racing Doing What NASCAR Couldn’t
In the face of NASCAR's struggles, a new player emerges. Kyle Larson, a name synonymous with speed, is about to change the game in a way NASCAR couldn't.
Kyle Larson, along with five-time World of Outlaws champion Brad Sweet, launched the High Limit Racing series in 2022. The first season in 2023 was a thrilling spectacle, and with plans to expand from 12 to 60 events by 2024, the excitement is just beginning.
A New Charter System
While NASCAR teams grapple with profitability issues due to the existing Charter Agreement, Larson and Sweet have devised a new charter system for High Limit Racing. Their goal? To provide team owners with real enterprise value.
The Future of High Limit Racing
The High Limit Version Will Offer 10 Charters Over The Next Two Seasons. The Top Five Teams In The 2024 Championship Will Receive The First Batch, And The Remaining Five Will Be Awarded In 2025. As Larson Puts It, "All The Chartered Teams Will Benefit By Getting 50% Of High Limit’s Annual Digital Streaming Revenue." The Only Requirement? Compete In Every Race.