Despite David Beckham’s $160,800,000 Lifetime Adidas Deal, High-Heel Aficionado Wife Victoria Partnered With Shaquille O’Neal in Launching a Collection With Rival Firm Back in 2018

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David Beckham and Victoria Beckham are one of the world’s most influential celebrity power couples, with each having considerable success in their fields. While David made his name on the soccer pitch, Victoria rose to fame as part of the Spice Girls.Today, Victoria is a businesswoman and an established designer with a worldwide reputation in the fashion industry. This was notably on display in 2018 when, in a surprise move, Victoria joined forces with NBA legend Shaquille O’Neal to release a clothing line.

"Shaq attack! Limited edition merch coming soon!"- Victoria bekham

To celebrate the launch, Victoria Beckham devised a collection dedicated to Shaquille O’Neal which she announced with the basketball legend himself. This move was a nod to Reebok’s ’90s heritage, which was dominated by Shaq’s influence. The unexpected duo came together as they posed in the merch on a basketball court.

Victoria Beckham’s collab with Shaquille O’Neal

The collection showcased tracksuits, sneakers, and t-shirts which all share an O’Neal theme to it. What stands out about this partnership between Victoria and Reebok is the juxtaposition between her and her husband’s relationship with the rival brand, Adidas.

One of the world’s biggest sponsorship deals was between David Beckham and Adidas. David Beckham signed a massive $160 million lifetime contract with Adidas.

Adidas’ Beckham deal is still in progress, no one thought that Victoria would be the one to partner up with Reebok and go against her husband in the competitive sports brand market. Nevertheless, Victoria Beckham stood by her decision and took Shaquille on her adventure to Reebok.

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