The American tennis sensation Coco Gauff is making her way into the endorsement world by signing a million-dollar deal with a popular shoe brand. At the age of 18, the Tennis star is ruling both on and off the court. Recently, she made it to WTA Finals and will play the final showdown, along with world number one Iga Swiatek. She made her debut in 2018, and since then, she has played it against big American prodigies like Serena and Venus Williams and has made a place for herself in the WTA world.
Coco Gauff signs a huge endorsement deal.
Gauff might be leaving Serena Williams and Naomi Osaka behind in her endorsement deals.
In mid-2022, the American created history by having her own signature shoe model, which was made in partnership with New Balance, making her way into the endorsement world. She has been a part of this endorsement since she was 14 and recently extended her deal and turned it into a multi-year deal.
New Balance will launch a new colorway for her tennis shoes.
To celebrate her official extension of the sponsorship, the brand will launch a new colorway for her tennis shoes on the upcoming third of November. Previously, the brand has made signature sneakers for popular NBA players like Michael Jordan and LeBron James. Next week for the WTA finals, she will be seen sporting her own signature shoes.
Coco makes it to WTA Finals.
Gauff is the youngest player to qualify for the singles event that will be played for the WTA Finals tournaments. However, the Tennis player is drawn in the same group as the world number 1 Iga Swiatek, along with other growing tennis stars.