Lionel Messi Joins Serena Williams and Other Elite Athletes to Invest in a $4.3 Billion Worth Fantasy Soccer Game

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Serena Williams became a part of Sorare, a player-owned fantasy sports game leveraging NFTs, in 2022 as a board adviser. Now, another iconic athlete has joined the brand. It is none other than the renowned Argentine soccer star, Lionel Messi, who recently became the brand ambassador of Sorare. Both Serena Williams and her husband, Alexis Ohanian, have invested in the company. The tennis star is raising her presence in the investment sector with the same zeal that saw her dominate the WTA Tour for almost three decades. [{ "selector": ".megdt-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(-118px)", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".awdlg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 311px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".aumlf-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

After Serena Williams, Lionel Messi joins the company Sorare.

Williams has maintained a strong foothold in the world of sports, be it in the real world or the digital world. The tennis legend joined the France-based company as a board adviser. Besides that, Williams and her husband Alexis Ohanian have invested in the fantasy-sport company.

Recently, the company took to Twitter to post a video of Lionel Messi, being introduced as the brand ambassador.

Following this exciting announcement, Ohanian took to Twitter to welcome Messi.

Sorare is the perfect amalgamation of Williams’ interests- sports and crypto. Moreover, Serena sees huge growth in this sector and is happy to be a part of the France-based blockchain company. The $4.3 billion blockchain company also allows users to buy NFTs of famous soccer players, which has attracted a lot of enthusiasts in recent years.

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