Conor McGregor Releases Profound Statement Whilst Promoting His Menswear Brand ‘August McGregor’

Published 01/03/2021, 9:23 PM EST

UFC megastar Conor McGregor’s highly popular menswear apparel brand ‘August McGregor’ has released a social media post that has fans excited. Chiefly, McGregor’s gift of gab is on full promotional display as he talks about his product with an intense passion. It’s a foregone conclusion that when it comes to promotion of any kind, the Irishman will pull out all the stops.

“You can’t fear success and I think a lot of people do. I think a lot of people fear the really high heights. But I am not one of those people… I’m not like that. I’m going for it.” – Conor McGregor#AugustMcGregor #PRPSJeans #AMXPRPS 📸 by @ginger_beard_photos pic.twitter.com/SjM92gOhrn
— August McGregor (@augustmcgregor) January 3, 2021

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Moreover, the sentiments expressed in the post carry over in a massive way to his fighting career. Conor McGregor is set to make his return to action after a retirement that spanned half of 2020. After a meaningful hiatus, ‘Notorious’ is back to ‘challenge the concept of success’ against an early career rival in Dustin Poirier.

UFC 257 showdown: Dustin Poirier vs Conor McGregor

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January 23, 2021, will mark the return of Conor McGregor after nearly a year away from fighting in the UFC. He last faced Donald Cerrone at UFC 246 in January 2020. The bout put an emphatic stamp on his career and reminded fans that he’s still on top of his game. McGregor stopped ‘Cowboy’ in just 40 seconds and re-inserted himself as the top dog.

Poirier came back in 2020 from his title bout loss to undisputed champion Khabib Nurmagomedov, in a massive way no less. ‘The Diamond’ strung out a hard-fought win over Dan Hooker earlier in the year and re-consolidated his contender status. The fight against ‘The Hangman’ came out as a strong ‘Fight of the year’ contender.

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The aforementioned lightweight stars will square off to possibly determine the next man in line for the 155-pound strap. Khabib Nurmagomedov may well be on his way out and this leaves Poirier vs McGregor 2 as the marquee match-up. Furthermore, the fact that the two have faced each other before makes for a compelling narrative.

Conor McGregor blew out Dustin Poirier via TKO in their first fight back in 2014, making this one a grudge match. Poirier has made drastic improvements to his game since then, and he’s more than confident heading into the contest. However, as per his post, the Irishman’s philosophy will be to not fear success and he will go for the win.

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Darryl Pinto is a senior MMA writer at EssentiallySports. He is currently pursuing his graduate degree in Mass Media (with a specialization in Journalism) out of Xavier’s College and has a year's experience in his current role. Darryl specializes in predictions, reporting, and covering UFC events live.

Conor McGregor Releases Profound Statement Whilst Promoting His Menswear Brand ‘August McGregor’

UFC 257 showdown: Dustin Poirier vs Conor McGregor

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