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Jon Jones’ Return Sets New Records as Dana White Reveals Mind-Boggling Numbers

Published 03/10/2023, 3:32 AM EST

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UFC 285 was a roaring success, with fans treated to a night of high-octane fights that had them on the edge of their seats. The event was jam-packed with highlight moments that left fans cheering and fighters basking in the glow of their hard-earned victories. And as content as the fight fans, no one is happier than the UFC president Dana White.

The event saw a number of standout performances from fighters who went above and beyond to get that win under their record in the Las Vegas headliner. It entailed the highly anticipated comeback of the UFC royalty, Jon Jones, who defeated Ciryl Gane in the opening round itself, making it look easy. Other fighters, such as Alexa Grasso, Shavkat Rakhmonov, and Bo Nickal, also put on impressive displays, emerging victorious in their respective bouts.

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If there was any doubt about the success of the event, Dana White revealed some staggering statistics that show just how much of a blockbuster it was. With record-breaking pay-per-view buys and social media engagement, UFC 285 was truly a night to remember. Moreover, it ended up being one of the biggest UFC events so far.

Dana White shows off the success of UFC 285

The proud UFC boss, Dana White, recently took to his Instagram story to share with the world the record-breaking numbers that the UFC 285 was able to shatter. The latest UFC event became the ‘All time highest performing event in the UFC social history’, and the statistics White shared were nothing short of impressive.

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Check out below the feats this event was able to achieve, as shared by White:

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  • 1.62 million mentions
  • 563.15 million video views accumulated
  • 518.92 million impressions generated
  • 35.95 million interactions
  • #UFC285 trended top 10 worldwide for 8+ hours
  • Top 3 worldwide Twitter trends at the end of the event
  • #1 trend in France for 9+ hours

Overall, the statistics paint a picture of a hugely successful event that captured the attention of fans worldwide. With record-breaking social media engagement, UFC 285 served as a testament to the power of the UFC brand.

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With the massive success of UFC 285, it’s clear that the UFC has started the year with a bang. But the excitement doesn’t end there. The UFC’s poster boy, Conor McGregor, is making his comeback this year, too. And the pressure will be on him to exceed the success of Jon Jones‘ remarkable return event.

Will he be able to do it? Perhaps, but one can never guess such things. But when it comes to ‘The Notorious’, he is all about putting on a show. And with such a reputation, there is no doubt that his comeback will be nothing short of thrilling.

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Do you think Conor McGregor‘s return will surpass that of Jon Jones‘? Or will Jones’s comeback remain intact with its success? Let us know in the comments below.

Watch this story: MMA Pros React To Jon Jones’ Flawless Performance At UFC 285

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Written by:

Mayur Soni

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Mayur Soni is a UFC Writer at EssentiallySports. His interest in the UFC heightened when he first saw his favorite fighter Conor McGregor knockout Jose Aldo in mere 13 seconds, in 2015. He thus got hooked on the sport.
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Edited by:

Rohini Kottu