The UFC Heavyweight Champion, Stipe Miocic, recently announced that he signed with the famous sports agency VaynerSports with a caption saying “Big things to come!”.

Owned by Gary Vaynerchuk and AJ Vaynerchuk, the agency was founded in 2016. According to Ariel Helwani, Miocic will be managed by agent Lloyd Pierson.

The agency is home to a number of UFC fighters like Tony Ferguson, Curtis Blaydes, Chris Weidman, Anthony Smith, and Aljamain Sterling under their belt with Miocic being the latest addition to their roster.

According to the agency, the signed athletes receive counseling from Vaynerchuk on how to handle their social media and digital brands during their careers and ahead.

They also help them in getting better sponsors and making social media investments to earn maximum profits.

Stipe Miocic in the octagon

Stipe Miocic (20-3, 15 KOs) is currently coming off of a unanimous decision win against Daniel Cormier in their trilogy fight. Miocic has the record for most title defenses in heavyweight history with three defenses during his first reign.

After shockingly losing his first bout against Cormier via a first-round knockout in 2018, Stipe reclaimed his title with a TKO in the fourth round in their rematch.

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He made his first title defense during his second reign as the champion against Cormier in what was the final edition of their trilogy saga this year.

Going ahead, his next bout will most likely be a rematch against the #1 heavyweight contender, Francis “The Predator” Ngannou. Although Stipe won their first fight via unanimous decision, Ngannou has been on a tear lately, having won four fights in a row after his loss to Derrick Lewis.

In addition to that, there have been talks of a potential mega-fight against the former light-heavyweight champion Jon “Bones” Jones after his decision to move up to the heavyweight division was revealed.

The former UFC Heavyweight Champion and current WWE superstar Brock Lesnar is being billed as another potential contender for the heavyweight strap.

With Lesnar being one of the biggest box-office attractions in the UFC, this fight would be a huge payday for Miocic. At a time when there’s so much on his plate, signing with a new agency might be the best decision that Miocic could have made.