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“Because I Can”: Gymnastics GOAT Simone Biles Goes Candid About How She Found the Right Business Vibe With Athleta After Ditching a Billion Dollars Company

Published 01/17/2023, 9:00 AM EST

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A woman of multiple talents, Simone Biles did not just restrict herself to the world of sports. She remains a strong advocate of mental health, too. Known for making bold choices, back in 2021, Biles made a crucial decision. She partnered with Athleta, breaking away from her long-term partnership with the International sports brand Nike. Reason? She was looking for something more to align her thoughts with.

Diving deep and speaking more about how her athletic skills helped her maneuver through her business equation, the 25-year-old opened up.

Simone Biles opened up about her approach to business

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The most important thing that sports have taught her is goal-setting and perseverance. Being a part of the US gymnastics team, she knows the value of teamwork. On her journey, she realized that teamwork is also essential in sports and business. Speaking at the National Retail Federation’s Big Show says, “when everybody does their part, they succeed together.”

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To make this shift, Biles used the skills she learned as a gymnast, such as the importance of goal-setting and perseverance. Speaking about the goal of her venture with Athleta, she emphasizes that she wants to inspire young girls to pursue their dreams. “Because I can” is all Biles says about her vision. For those unversed, she ended her longtime contract with Nike just three months before the Summer Tokyo Olympics.

Elaborating, she adds, “they didn’t just support the gymnast Simone.” Talking about how the vision of Athleta aligns with her, she remarked, “they just supported Simone.” For those unversed, the partnership allows Biles to design her own activewear line and launch collections. Very recently, her newborn niece was also seen wearing a special leotard from her brand. 

Baby Biles turns model for aunt’s clothing brand 

Last week, Biles took to her Instagram story to re-share a special picture of her baby niece. Sharing the picture of the little one dressed in gymnastic wear, the aunt wrote“I’m so obsessed.” Her sister-in-law earlier shared the post. In the shared clicks, Simone and Ronni were seen wearing matching leotards. Needless to say, the aunt-niece duo looked adorable.

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Apart from promoting business, Simone, as of now, is busy preparing for her big day. From selecting her wedding shoes to finishing her wardrobe, the bride-to-be has her hands full. A day before, Simone was busy with her hair and makeup trials. Though the dates for her wedding remain undisclosed, she is expected to tie the knot before the 2023 NFL season.

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Watch This Story: Simone Biles and Jonathan Owens Spend Time Away From Each Other Before Wedding

So, what do you think about Simone’s business perspective? Do you support her views or have differing ideas? Let us know your thoughts in the comments section below!

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Written by:

Mubhaswara Ahamed

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Mubhaswara Ahamed is currently working as a US Sports Author for Essentially Sports. She completed her Grad degree in English Literature from Calcutta University. Mubhaswara was introduced to the world of sports by her father.
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Edited by:

Simar Singh Wadhwa