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David Beckham Overtakes Billionaire Floyd Mayweather, Conor McGregor, and Stephen Curry in Race to Highest Paid Instagram Athletes

Published 08/18/2022, 12:15 PM EDT

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The evolution of the sports industry has been rapid in the past couple of decades. The work that athletes put in to shape their craft is getting recognized by the masses. Sports persons have become celebrities, with several people seeking inspiration from them. They have become global icons and are very famous all over the world.

With worldwide fame comes heavy influence. The influence that athletes have on the masses also determines their brand value. It is often determined by the audience to which they cater to their social media handles. It also depends on factors like how trending they are in the current market. Companies often hire athletes to become an image of their brand.

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David Beckham stands out

Legendary soccer player David Beckham is very popular among the masses. He is one of the most influential athletes in the world. Even after retiring from the sport, he is still very relevant to this day. Athletes charge enormous amounts of money to endorse brands on their social media accounts. Instagram is one of the most used social media applications around the globe and is used by brands to promote their products. Athletes charge vast sums for a single post.

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David Beckham was among the top earners per Instagram post in 2022. He overtook athletes who were still active in their respective sports. Even after retiring from soccer in 2013, he stood at the sixth position in the rankings. Beckham reportedly charges $362,000 per Instagram post. The former Manchester United star was not only a great football player but is currently a great marketer too.  

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He overtook Billionaire Floyd Mayweather, who stood at the 14th position on the list. Floyd reportedly charges $144,000 per post. Whereas Floyd’s rival, UFC Champion Conor McGregor, stood at the 12th position, reportedly charging $218,000 per post. Warriors star Stephen Curry stood at the 13th position reportedly charging $187,000 per Instagram post. David Beckham overtook all these great athletes by a great margin in the race but stood behind five athletes on the list.

Who topped the list?

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The list for the highest paid athletes on Instagram in 2022 had players from different sports but was mainly dominated by soccer players. The top three athletes are very popular soccer players. Cristiano Ronaldo topped the list by becoming the highest-paid athlete on Instagram. Ronaldo has maintained his position on the list of the highest-paid athletes for almost a decade now. With over 317 million followers on Instagram, he has the most number of followers on Instagram by an individual entity. He reportedly charges a whopping $1,604,000 per Instagram post.

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Argentinian star football player Lionel Messi took second place on the list. He reportedly charges $ 1,169,00 per Instagram post. Messi has a great brand value. Neymar took the third spot and reportedly charges $824,000 per post. Neymar is famous for his style and trick shots.

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WATCH THIS STORY: David Beckham and Victoria Beckham net worth comparison in 2022 

What do you think of these athletes getting such massive paychecks? Let us know in the comments down below.

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Written by:

Adityan Pillai

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Adityan Pillai is a US Sports Author for EssentiallySports. He is currently pursuing his Bachelor's Degree in Science from SP College, Pune. He is a national-level athlete participating in the 400 and 800m events.
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Edited by:

Simar Singh Wadhwa