Usain Bolt has already cemented his legacy on the track with his records and medals. Off the track, the “lightning bolt” has always tried to give back to the community and help society in every possible way.

Consequently, the track and field legend runs a foundation that helps young children achieve their goals and dream through education. And to further his efforts, Bolt has also signed several deals with different brands, one of which is Gatorade.

Usain Bolt interviewed by Gatorade

Usain has partnered up with a lot of brands over the years. Even after his retirement in 2017, Bolt has increased his stardom via new endorsement deals and acts of philanthropy. He is in a lifetime deal with Puma, who had given him his first offer of $1.5million many years ago.

Another major brand that bolt has ties with is Gatorade. It is an American brand specializing in sports-themed food and beverages. Gatorade is currently manufactured by Pepsico and gets distributed to 80 countries. Bolt recently sat down with representatives from Gatorade as he talks about the impact of sports on his life.

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The Jamaican was first asked when he fell in love with the sport. Bolt was inclined towards cricket, as his father was a huge fan of the game. He then grew into football before finally falling in love with track and field.

“The biggest life lesson is that hard work does pay off,” said bolt when he was asked about the biggest life lesson he had learned in sports. “My dad would really pound that into me and he led by example by actually doing it,” he added.

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Finally, he was asked how his life would have been if not for sports. Bolt had no clue about it as he had always been around sports. Cricket, football, and Track & Field were all he knew growing up. He did not want to be a police officer or a firefighter; it was always sports for him.

Bolt’s other endorsement deals

Usain Bolt has been a highly sought-after personality for many brands. Deals came at a rapid pace for the legendary sprinter. Puma was the first big-name brand to sign him for $1.5million back in 2002. Digicel became his next sponsor. The Puma deal rose to $10million soon after.

Apart from Gatorade, he signed deals with Hublot, Visa, and Virgin. Micro-mobility and Last Mile transport company ‘Bolt Mobility’ is also owned by him.

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Bolt earns around $9million by just wearing Puma shoes. Deals from Enertor, Optus, and All Nippon Airways quickly followed.