Serena Williams is gearing up for the hard court major at the US Open with full enthusiasm. The player has confirmed her participation at the Rogers Cup and the Cincinnati Masters. Along with tennis, the player is also focused on furthering her stand as a successful business person.

Besides that, the player continues to follow her interests, and her husband Alexis Ohanian has assisted her in investing in various business ventures. Now, via Instagram, the player announced her endorsement of the payment service app called Cash App.

Serena Williams joins hand with a finance app

The player has endorsed the payment service app developed by Block. Inc., that allows its users to transfer money to each other. Besides the transaction, the users can get credit cards and also invest in stocks.

Serena Williams took to her Instagram to share the advertisement that she has developed with the app. Besides that, she wrote the caption, “Whole inner circle’s got a $Cashtag”.

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In the advertisement, the player comes back home after a busy day and pays the babysitter using the Cash App. Moreover, the 23-time grand slam champion continually involves herself in varied fields, from venture capital to bitcoin.

Williams explores various areas apart from tennis

23-time grand slam champion, apart from tennis, is an entrepreneur. Apart from her own clothing and jewelry brand, the player has also developed her own financial venture. Reddit co-founder and her husband, Alexis Ohanian, is a successful entrepreneur who has certainly had an influence in the tennis legend’s alternate career choices.

The couple assists each other in raising their interest in their own field of expertise. Ohanian is a huge proponent of women’s equality in sports and Serena Williams equally voices her opinions on the same.

WATCH THIS STORY: Serena Williams’ husband Alexis Ohanian makes artistic pancakes for daughter Olympia

Moreover, the entire family has invested in the soccer club, Angel City FC. By making Olympia Ohanian one of the owners of the club, they have made her the youngest co-owner of any professional sports club.