In August, Canelo Alvarez, who is all set to face Jermell Charlo, launched his own brand of canned tequila, VMC. Here is all you need to know about the Tequila brand launched by Canelo Alvarez!
In 2022, Canelo Alvarez introduced 'VMC,' a Tequila-based canned cocktail, with 'VMC' standing for 'Viva Mexico Cabrones.' The beverage was initially launched in Alvarez's hometown, Jalisco, Mexico.
After nearly a year, Alvarez introduced the drink to the US market, bringing 'VMC,' his Tequila-based canned cocktail to the American audience.
The drink will be available in the US market with three flavors: Paloma, Margarita, and Jamaica Hibiscus.
The slim 335-millimeter cans of Alvarez's drink will be priced at $10.99 retail and come with a 5.5% alcohol content.
Recognizing that boxing won't last forever, Alvarez aims to sustain his lifestyle post-retirement through diverse business ventures.
He said, "That’s why I put everything together for VMC. My product is from Jalisco, Mexico, and this drink makes me feel proud about it. VMC is one of the things I enjoy more in my life, so I want to share it with all of the people."