WBC heavyweight champion, Tyson Fury launched his own brand of energy drinks, Furocity. And now, the news is that the Gypsy King has partnered with Iceland Foods. Let's find out all the details about his new partnership!
Fury's energy drink brand, Furocity, introduced the Furocity Power Protein bar in caramel and chocolate fudge brownie flavours two weeks ago.
In celebration of the launch of Tyson Fury's Furocity range's first protein bar, Iceland has collaborated with Furocity to offer a special scheme, allowing customers to try the new bar for free.
Tyson Fury shared the update on Instagram with a caption, "🤝We have partnered with @icelandfoods to launch Snack Swap Shop.
♻️Swap your unwanted snacks with our NEW tasty power protein bar!"
The initiative called the 'Snack Swap Shop,' will be active from 24 to 30 July, allowing Iceland customers to exchange other snacks for a complimentary Furocity protein bar valued at ÂŁ2.
Iceland, being the first supermarket to introduce the Furocity Range, will set up snack shops in its stores nationwide, including locations such as Fulham, Blackpool, Mold, Norwich, and Banbury.