After Getting Ditched By a $20,000,000,000 Worth Sponsor, Dustin Johnson is Now Seen Flaunting Apparel Of Another Major Brand
31 March, 2023
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However, the two-time major championship winner’s switch to the LIV Golf Series has significantly affected his image in the golf community, which has left sponsors worried. The uneasiness was visible when a multinational firm terminated its contract with Johnson after 15 long years. Yet, it looks like the golfer has found an able replacement already.
Dustin Johnson has become one of the star names in the golf circuit, which has considerably elevated his brand value.
Why did Dustin Johnson end his 15-year-long sportswear contract?
Johnson waves early in his career, which prompted many companies to seek his signature.
Among others, sportswear giants Adidas joined hands with Johnson for a long-term deal, thus instilling their beliefs in the rising talent.
Adidas' partnership with Johnson paid off!
The move paid off, as Johnson rose to become one of the best golfers on the PGA Tour.
He emerged victorious in 24 PGA Tour events, including two major championships. He also held the World No. 1 spot in the Official World Golf Rankings (OWGR) for a brief period.
Unsurprisingly, all of Johnson’s accolades were captured with Adidas footwear.
Johnson became the $20 billion worth company’s primary ambassador in the sport, but the relationship came to an abrupt end recently. Leading a team at the controversial LIV Golf Series, Johnson’s reputation has taken a massive hit. Indeed, it left both sides feeling uneasy about the contract. The two parties eventually decided to end their contract mutually in February this year.
Dustin seen wearing new apparel after Adidas exit.
While his brand value might have taken a hit, Johnson remains one of the best golfers around.
The individual winner of the inaugural LIV Golf Series wasn’t left without a major footwear brand for long, as the golfer was seen sporting FootJoy shoes in LIV Golf’s latest promotional video.
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