For a long time, the numbers regarding Woods’ contract were riddled with doubt and untrustworthy sources. However, LIV Golf CEO, Greg Norman, cleared all of them when he agreed to a reported incredible fee worth $800 million.
Regardless, Sorour recently claimed it was inaccurate, revealing the contract was more than just a number. “It’s not straight-out money. I never offered him that money, not even close to that,” Majed Al Sorour said. Apparently, the contract included equity deals and potential sponsorships, which all added up to the mentioned figure.
Sorour explained how he envisioned LIV Golf in a few years time. He informed Helfand that Saudi Arabia’s wealthy sovereign fund, the PIF, had cash reserves until 2025 for LIV Golf. By then, he envisioned a franchise model to take over the series, with the founders still playing a major part in crucial decisions.
When asked about LIV Golf’s persistent and embarrassing absence of television rights, Sorour’s answer resonated with the words of a real business owner. “If it was up to me, I’d make it in-house,” he said.
For long, popular TV executives have beaten around the bush about LIV’s appeal to broadcast their games. Some have been less ignorant though, with a famous executive citing a “long, mutually beneficial relationship with the P.G.A. Tour” as a reason for their ignorance.