Kyle Busch's future in the NASCAR Cup Series is now assured thanks to a deal he eventually reached with Richard Childress Racing. However, he was also considering 23XI Racing. Busch had the choice to stay within the Toyota organisation, but he ultimately chose to switch his manufacturer and owner entirely. Let's see the reason behind this.
Well, 23XI was only offering him a one-year deal, while RCR gave him a multi-year deal, along with a big salary. But, there is another big reason for the change, and that is Monster energy drink.
The energy drink company sponsored the two-time Cup Series Champion. Back in 2012, However, their relationship isn't that good now. In fact, the driver even made his own energy drink brand for that very reason.
So, had he joined 23XI, is it more than likely that Monster Energy would have parted ways from the team. Naturally, that would have left the Toyota team in the same position as RCR, as they’d have to hunt for a sponsor for their new driver.