Billionaire Michael Jordan’s Huge $150M Investment Was Unknowingly Influenced by NASCAR’s Most Successful Driver: Here’s How

NBA legend Michael Jordan has always been a huge NASCAR fan. NASCAR veteran Denny Hamlin was the first racer to be endorsed by the Air Jordan brand. When an opportunity to own a NASCAR team came from Hamlin, Jordan grabbed it with both hands. MJ became the owner of 23XI Racing with Hamlin as a minority partner in 2020.

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How Hamlin got involved as MJ's partner?


Initially, Hamlin was looking to purchase a minority stake and had his eyes set on a couple of NASCAR teams. Jordan had no involvement whatsoever at the time. However, there were speculations MJ was looking to buy a NASCAR team with Hamlin.


Birth of 23XI Racing


So Hamlin forwarded the article that speculated MJ’s involvement to him. Interestingly, Jordan replied that it was obviously fake news but asked Hamlin whether he wants to “make it real.” The racing veteran was shaken, however, pitched his idea and 23XI Racing was born. 

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