Michael Jordan Rescues, $30 Million Music Star, From Humiliation at Bristol Before Big Air Jordan Launch

NASCAR

Michael Jordan, the legendary basketball player and billionaire, saved a music sensation worth $30 million from public embarrassment at Bristol Motor Speedway. This incident occurred ahead of a massive launch of his 'Air Jordan' brand.


The Incident at Bristol Motor Speedway

During the NASCAR Cup Series race at Bristol Motor Speedway, Michael Jordan played a key role in avoiding a massive embarrassment involving the celebrity associated with his ‘Air Jordan’ brand. The celebrity in question was J Balvin, one of the best-selling Latin artists. As part of his promotion, Balvin was attending the race. However, he was lucky to avoid a massive embarrassment due to Jordan’s presence of mind.

The Celebrity - J Balvin

J Balvin, the Colombian singer, is one of the best-selling Latin artists, having sold over 35 million records. As per CelebrityNetWorth.com, Balvin has a net worth of around $30 million. He is set to launch his Air Jordan 3 collaboration next week. This is the third time he has been associated with the brand, having done so in 2020 and 2022.

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The Air Jordan Brand

One of Michael Jordan's top ventures involves the sale of Nike-made sneakers termed Air Jordan. As per Forbes, Jordan has a net worth of around $2 billion to date. This comes as no surprise given how his Air Jordan brand has worked so fine. While Jordan’s name has itself been handy in promoting the shoes, his collaboration with a number of celebrities has done wonders for the brand.

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