Ken Squier holds a special place in the NASCAR world. Although there is a lot to thank Ken for, what many find intriguing is how Squier helped the sport make its way into American hearts.
Ken Squier gave away the secret ingredient that made NASCAR what it is today. He said, “You sell the people. It’s always the people.”
“It’s different now, and it’s going to be different in the future because we got another level of racers. And they’re beautiful, great kids. But many of them didn’t come through with wars that their predecessors did.”
“In their case, you either won, or you went home with nothing. And there’s not much you could do about them. ‘Cause, there was so much desire to do it. You take a piece of metal and turn it into a racecar. That wasn’t the case with Indy, it wasn’t the case with Sports Cars, wasn’t the case with most anything.”