For the 2023 NASCAR Cup Series season, Kyle Busch has partnered with Cheddar’s Kitchen as his primary sponsor. As it turns out, Cheddar’s is well known for its croissants, so Busch was recruited to promote them.
Recently, the #8 driver and his family dropped by a local Cheddar’s Kitchen joint to sample a few croissants and as January 30th was National Croissant Day, it was the perfect marketing strategy.
“I bet you Brexton can eat more croissants. You don’t want one? […] You can put down bread at any other restaurant like none other. That is basically bread. You’re ready to try one?”
For the upcoming season, Kyle Busch is in a brand new environment after leaving Joe Gibbs Racing for Richard Childress Racing. As a result, NASCAR fans will have to get used to seeing him drive the #8 Chevrolet instead of the #18 Toyota.