The spotter of NASCAR driver Bubba Wallace, Freddie Kraft, raised a valid concern during a recent episode of Dirty Mo Media’s Door Bumper Clear podcast. The discussion was around the Chicago race that is scheduled for July 4th this year, and the challenges it may face in drawing people to attend the event.
“I don’t know a lotta people that I talk to that don’t live in Chicago that are willing to go into Chicago on July 4th for this race. So, if you’re going to have a fortunate and good successful event, you’re gonna have to get people in Chicago to come out to it.”
The hosts of the podcast suggested bringing in more performers, but Kraft had a different concern. He reminded the group that the Chicago race had been signed up for a three-year deal. He asked, “What if it’s a problem this year?”
It’s one thing to try new things and experiment with different ideas to make an event more engaging for the audience. However, it’s another thing to lock into a multi-year contract for an event that hasn’t proven to be successful yet.