Having Snubbed LeBron James, Luka Doncic Gets Rewarded by Michael Jordan’s $150,000,000 NASCAR Team for His Loyalty

Like his basketball prowess, Michael Jordan's entrepreneurial mentality is highly visible. With the game-changing partnership with Nike, he showed his creative thinking even before stepping foot on an NBA court. Furthermore, Jordan has become actively involved in other endeavours after his retirement. He just teamed up with Luka Doncic once more through the Jordan Brand. Jordan just introduced the Luka 2 after a successful introduction the previous year. And what's really intriguing is the creative strategy the company used to market the shoe.

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I go to sleep, and
I sleep well at night.

Michael Jordan

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Jordan and Luka Doncic hit up the tracks

Michael Jordan's love of racing began even before he played for the Bulls. Even after leaving the NBA in 2003, MJ continued to attend NASCAR races with passion. He achieved a longtime goal in 2020 when he acquired a controlling stake in the NASCAR Cup Series team 23XI. MJ and Doncic have now chosen to delve into the realm of motorsport as part of the continuing shoe collaboration. As a consequence, a modified Camry model with brilliant lime green Luka Doncic accents can be observed. To coincide with his new TrickShot colorway is the plan. This weekend at the Texas Motor Speedway, the sight will be on display.

The Design 

Similar to the shoes, the race vehicle will have a fun colour palette with neon accents. Jordan appears to be going above and above to promote Luka Doncic. Doncic has, after all, consistently shown his allegiance to Jordan throughout the years. Doncic has consistently supported MJ throughout the years, despite LeBron James' pursuit of him for his shoe brand.  In 2020, Michael Jordan founded the 23XI Racing team alongside three-time Daytona 500 champion Denny Hamlin. In addition, being one of Toyota's official sponsors since February 2022, the Jumpman flag has been prominently displayed on the No. 45 vehicle.

Get the sleep you need for success

I go to sleep, and
I sleep well at night.

Michael Jordan

 Download Now

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