Adam Silver is following the successful European soccer model by introducing the NBA in-season tournament to boost excitement and revenue. Las Vegas was chosen for its potential in betting, similar to how boxing and UFC events have thrived there. The knock-out format aims to engage fans and attract viewers during the NFL season.
Adam Silver might use the in-season tournament in Las Vegas to gauge potential interest for NBA expansion. Las Vegas and Seattle are top choices, and the tournament could be a test for future teams. If successful, Las Vegas could become a permanent NBA home.