In a 3-year-old Instagram live session hosted by Dwyane Wade, Ayesha Curry discussed the beginnings of her venture. She highlighted her close bond with the Curry family and credited Sonya Curry and Sydel Curry for kickstarting the business.
She says, “Me and my Sister-in-law actually started this. One night at a birthday dinner I told his mom, you like a big bold cab and like the women in our family like a big bold cab and you’re a great representation of that. They were like hmmm big bold cab let’s get into it!”.