14 Years After Father LeBron James, Son Bronny Follows His Footsteps By Signing Iconic Deal with $3 Billion Brand
LeBron James’ son, Bronny James, is following in his father’s footsteps. Not just in basketball, but also in business. The 18-year-old is making his mark in the game with his excellent performance. With all of this attention, how can big brands not offer him a deal? Bronny recently signed an iconic NIL (Name, Image, and Likeness) contract with the $3 billion headphone company Beats by Dre. What makes this deal so special? LeBron James signed a deal with the same company 14 years ago and became their first-ever brand ambassador. And now, Bronny is the first high school athlete to be offered a contract. For the audience, seeing the father-son duo in the advertisement where they were competing against each other was a visual treat.
This is just the beginning for the young star, who, like his father, recently signed a deal with Nike.
The Front Office Sports posted a tweet, and the internet went berserk to see LeBron James and Bronny James together in a picture wearing Beats headphones. The caption of the tweet said, “NEWS: Bronny James has signed a NIL deal with Beats by Dre — the company’s first high school athlete. Beats’ first-ever ambassador, 14 years ago: @KingJames”
What exactly is a NIL deal? It is a form of a deal made available to student-athletes in order to monetize their name, image, and likeness. Beats posted an advertisement video on their Instagram page. In the video, the Los Angeles Lakers legend can be seen hearing classical music and young Bronny enters with his hip-hop music. And the fans saw the duo go head to head, showcasing their skills.
The caption of the video says, “The Chosen One vs. The Chosen Son,” and the video ended with “The Legacy Continues.” This is true since even before breaking into the NBA, Bronny is already a millionaire. And there will be many more deals like this in the future. Bronny will be carrying the weight of big expectations in the future, but the young man is confident and prepared.