What happens when Nike cannot sell a shoe? They end up at the factory store, some at the back wall, and eventually disappeared from the face of the earth.
Here are five jordans that Nike just couldn't sell. They kept lowering the price on them until they just faded away.
Released in August of 2018, for a whopping $225. These were released for the 15-year anniversary of Jordan 18. Because of the anniversary, they released all three of the 18's. They started at the retail price then down to $190, then down to $100 until finally they went, Screw it! And were selling these for 60 bucks. But the show might not be the one to blame, it was the $225 retail price because of which Nike suffered.
These were released in February of 2019 for $190. It features a black and gold colorway, colorful pattern that fills the heel counter and carries over to the outsole in a glossy black print. But Jordan 2, being the least popular, always struggles to be sold. They started being sold at $140 in stores, down to $100 and an extra 20%.
Nike really pushed it with this one. $250 for the Jordan 6 social status. The shoe was released for the 2019 All-Star weekend in Charlotte. The style had a black cat special edition construction inspired by MJ's black cat nickname. So, why did this shoe not sell? First, the price was too high and was actually the least worse from all the other Jordan's that were released for the All-Star weekend. Again, the price kept dropping until it reached $100 with 20% off and eventually reached the back of the wall.
These were released in 2018 for $190 but nobody gave these shoes a chance. It was released as part of the Nike Air Icons collection which paid tribute to Tinker Hatfield, it was inspired by Hatfield's career as an architect and the impact it had on the Jordan line. Found in almost all stores, there were priced at $129 then down to $119, and then $109. After that, it's a mystery.
These are also part of the Tinker collection. Jordan 10s were a hard sell in general. This shoe had a primarily blue color scheme, complete with contrasting orange accents, light aqua lining. But in the end, the men's size got marked down to $70. For bigger sizes, the price on StockX is just too much.