LeBron James, Kevin Durant, James Harden, Kevin Hart, Odell Beckham Jr and Other Stars Join Forces with Business Retail House in a Massive Deal

LeBron James, the Los Angeles Lakers superstar is not one to stop at his accomplishments on the basketball court. In fact, King James prefers to go well beyond it. The four-time NBA champion was officially declared a billionaire in 2022, during the 19th season of his career. The Basketball superstar’s businesses are well-known and he officially added one more to his ownership basket. His business decisions are separate from what he does on-court as the NBA star has his hands on all kinds of baskets. Recently, the 18-time All-Star joined forces with other NBA superstars and celebrities to be a part of a company that has rappers like Jay-Z and Meek Mill already on its ownership list.

James invests in Mitchell & Ness, a Fanatics lifestyle brand

LeBron James, Kevin Durant, Chris Paul, and Kevin Hart, among others, are now officially going to be a part of ‘Mitchell and Ness’. Many athletes were interested in the deal because the said company is known for its streetwear and replica jerseys.

Who owns the remaining stakes

Fanatics bought the majority stake of the brand in February 2022, owning a 75% stake in the business. Rappers Meek Mill and Jay-Z, among others, were owners of the remaining stake.

the current deal valued ‘Mitchell and Ness at $250 million. Interest in such companies has increased as there is a huge growth in the business of sports merchandising. 

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