Michael Jordan vs LeBron James: Tequila Brand Value Comparison

It feels like the GOAT debate has been on forever. Ever since the great Michael Jordan’s debut on the hardwood in 1984, he is by far regarded as the greatest of all time. Having won 5-MVPs, 6 championships and Finals MVPS, and a DPoY in a 15-year career, ‘his Airness’ was, as Larry Bird called “God dressed as Michael Jordan.” However, MJ isn’t the only one at the top of the mountain. Following LeBron James’ 4th championship in 2020, The King forced himself into the GOAT debate. In fact, many already consider James with 4 MVPs, 4 Championships, and Finals MVPS as the king of the mountain over MJ, especially with the Cavs title the jewel in the crown. Off-the-court, both James and Jordan are career billionaires, the only 2 in NBA history. And with their investments netting them healthy returns, both savants boast a stellar portfolio ranging across Entertainment and, of course, TeQuila!

LeBron’s Lobos vs Michael Jordan’s Cincoro

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LeBron In Fact Said – “I Knew The First Time I Tasted Lobos 1707 Tequila That It Was Special. When I Learned More About The Brand Story And Leadership Team, I Knew I Wanted To Be A Part Of It.” James Also Is Reportedly Netting Over $4 million In Returns Over An Unspecified Investment In The Mexican Brand.

In comparison, MJ’s long-standing love for his alcohol and cigars saw him branch out with 3 other NBA owners to launch their own premium brand of TeQuila. Jordan, in partnership with Jeanie Buss, Wes Edens and Wyc Grousbeck, following a disappointing dinner experience would go on to open their create their own Tequila.

The world, in fact, saw Michael Jordan sipping his Tequila as he narrated his story in the famous Last Dance documentary. Spread throughout locations across the United States, the group prices these bottles to target the luxury American market and the high-flying tequila aficionado.

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