Years after Retirement Michael Jordan Helped The NBA Earn $52 Million with a Movie That Just Used His Name
MICHAEL JORDAN HAS MADE A MARK IN THE WORLD OF BASKETBALL AS ONE OF THE GREATEST PLAYERS OF ALL TIME. HE IS ONE OF THE TOP PLAYERS THAT PLAYED IN THE 80S AND 90S, GIVING HIS BEST AND SETTING UP AN EXCITING CONTEST FOR THE FUTURE. There WAS A TIME WHEN HE WAS ONE OF THE MOST FAMOUS PEOPLE IN THE NBA AND WAS MAKING HEADLINES EVERY DAY. THROUGH HIS craft, HE HAS INSPIRED MANY PEOPLE AND MADE THEM fall in love with BASKETBALL. A SERIOUS EXISTENTIAL CRISIS IN THE NBA BEGAN IN JANUARY 1999, RESULTING IN A MASSIVE LOSS. ESPECIALLY WHEN ITS MOST POPULAR AND MARKETABLE STAR MICHAEL JORDAN ANNOUNCED HIS (SECOND) RETIREMENT.
Loss NBA had to endure
By 2001, only 15 percent of 18 to 24-year-olds took an interest in the NBA, with attendance declining year after year.
It was a big hit
It was hoped that Michael Jordan's sneakers would be the NBA's gateway to a new generation of teen fans.The DVD afterlife of Like Mike was extremely profitable, grossing $52 million during its 20th anniversary