In a GQ interview, Shaquille O'Neal rated McDonald's number one, saying, "Yeah, I get the McDonald's number one. The McChicken is not in every city." This surprised fans because Shaq rarely publicly praises a brand that doesn't sponsor him, despite once endorsing Burger King. Nonetheless, he's always been a big fan of McDonald's.
Shaquille O'Neal partnered with brands like Burger King, Pepsi, Taco Bell, Papa John's, and Oreo, amassing an empire worth over $400 million. He's among the most successful athletes, maintaining his name long after retiring from basketball.