The grand inauguration of a Sweet July Skin store in a mall was introduced by Stephen Curry and Ayesha. Hundreds of people gathered in front of the store before the launch to catch a peek of the celebrities. Additionally, she posted images and videos of the day on her Instagram stories. The Dubs celebrity was, however, caught in a specific scenario acting as a spouse.
A picture from one of the stories showed Steph stooping down to take a picture of his wife while she posed inside her new business. Ayesha sported a long white boot and a white dress with a flowery pattern on the shoulder. The Baby-faced Assassin was dressed in a light yellow full-hand T-shirt and black jeans.
Ayesha advertised her skin care line in advance of its debut with a unique video that included her husband. Mrs. Curry assisted her husband in performing the skin care procedure in the video. While the majority of viewers thought the video was cute, some viewers expressed hatred.
Ayesha's use of makeup for the ad that aimed to promote skin care led some followers to believe this. In the comments sections, her detractors referred to her as a "liar." Additionally, Ayesha had experienced internet bullying three times throughout the offseason.