Stephen Curry's name immediately comes to mind while discussing Under Armour. But Brandon Jennings signed the contract for the company's first-ever signature sneaker. But after the game, Jennings introduced Tuff Crowd, his line of West Coast streetwear. Curry was recently questioned about the cooperation in an interview on Gil's Arena. He eagerly discussed Jennings' function as a "culture driver," particularly with regard to his iconic footwear and video games.
Curry mentioned that despite being with Nike at the moment, he was aware of Brandon’s deal and wanted one for himself when he switched brands in 2013. Describing the experience as satisfying, the Dub Nation superstar emphasized the significance of their collaboration. “It is such a full circle moment to be able to collab on what he’s been doing with Tuff Crowd and trying to infiltrate the market with amazing product and gear and storytelling. Now he’s putting his fingerprint on the Curry brand, which is dope. We gotta lotta cool stuff coming,” Curry said with admiration.