For some time now, MJ's summer vacation around Europe has been the topic of conversation. The GOAT was off when his outspoken disapproval of his son and Larsa's relationship made news. Since then, periodic photos of the pair have surfaced online.
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2017 saw a gathering of minds that led to the conception of the concept. When the Los Angeles Lakers' Jeanie Buss, the Milwaukee Bucks' Wes Edens, the Boston Celtics' Wyc Grousbeck and Emilia Fazzalari met with the legendary Chicago Bulls player, the group of five realised they all had a passion for alcohol.
Soon enough, a plan was formed, and the group set about bringing their vision to life. The brand was finally officially launched in 2019. Since then, Cincoro has sold over 1.5 million bottles and is now one of the top 20 tequila brands in the world.