Former NBA player Etan Thomas described the conversation he had with Jordan while they were teammates on the Washington Wizards as one example of Jordan's lobbying work behind the scenes. Jordan's associate described how Jordan had threatened to cancel a gathering of his golf club's members, who were all white, unless they changed their rules.
What impact did Michael Jordan have on athlete branding and financial empowerment?
Jordan's generosity and increasingly occasional calls for racial justice have altered the context surrounding his legacy in recent years. Although opinions on his advocacy and social influence throughout his NBA career are divided, some consider him as a trailblazer for player empowerment while others question his commitment to tackling social issues.
Michael Jordan’s complex legacy of activism
Jordan's generosity and increasingly occasional calls for racial justice have altered the context surrounding his legacy in recent years. Although opinions on his advocacy and social influence throughout his NBA career are divided, some consider him as a trailblazer for player empowerment while others question his commitment to tackling social issues.