Judge recently endorsed the Jordan brand in a new endorsement contract after being named the 2022 AL MVP for his slugging. And although though it may first appear that a star athlete is just transferring teams to get a better deal, there is a lot more to the story than meets the eye.
To begin with, Jordan Brand does not currently have a sizable roster of MLB players. Their list presently includes a few more MLB players, though they are obviously aiming for the top. Jazz Chisholm of the Marlins, Mookie Betts of the Dodgers, Vladimir Guerrero Jr. of the Blue Jays, and Manny Machado of the Padres. And of course there is Derek Jeter, the former captain of the Yankees. But with Aaron Judge, the Jordan brand appears to have made a significant improvement in its top athletes' recognition.
Judge brings a well-known name from the large metropolitan market to the Jordan brand lineup. For years to come, it might generate millions of dollars in revenue. Any doubt about Judge has been eliminated because he is now fully devoted to the Pinstripe cause.